I help founder-CEOs turn a stalled growth engine into a repeatable pipeline machine — using the same playbook that took one company from Series A to pre-IPO scale.
There's traction, a team, and some pipeline — but the engine that got you here has quietly stopped working for where you're going.
The GTM motion that got you to Series A will actively work against you at Series C. The team shape that worked at 100 people breaks at 70 — or at 250 accounts.
Can you see — and defend to your board — where pipeline actually comes from? Most companies can't past Series B.
Is headcount aligned to the stage you're heading into, or still built for the one you just left?
Where automation actually replaces headcount and manual effort — versus where it's decoration on top of the same process.
Pick the closest match. You'll get a straight read on what it usually means — no email required to see it.
Two decades bridging agile execution with enterprise-scale commercial strategy — most recently taking a single company's growth engine from Series A through Series E, as valuation moved from roughly $100M toward $2B and the marketing team shrank from 23 to 6 people without pipeline missing a beat.
That's the pattern this consultancy is built on: diagnose the stage you're actually in, not the one your current playbook assumes, then rebuild attribution, team shape, and AI tooling to match it.
Hands-on with the stack that makes this possible — HubSpot/Salesforce, Demandbase/6sense, Gong, Clay, and Claude — used to build the system, not just present it in a deck.
A short, direct call: where your growth engine is actually stuck, and whether a deeper engagement makes sense. No deck, no pitch.
Prefer email? Write directly to jeroen.ederveen@gmail.com